Freddie Lai
Product Development Manager"Fishing is like hunting, only more exciting because you never know what you’re going to get."
Freddie oversees and manages the SureCatch product development team – the special group of people responsible for creating the best tools for your fishing experience. He brings more than 20 years of fishing experience to the table, and has even run his own rod building business with admirable results. Popping, jigging and generally covering angling in the most exotic locations makes Freddie the consummate rod expert.
Freddie’s main goal for SureCatch is to be able to share personal experiences, such as landing an eight kilogram Golden Trevally with a 10-pound outfit, with new and veteran sport fisherfolk alike. With people like Freddie Lai at the helm, you can rest assured that your SureCatch tackle will help you create great memories for years to come.
Isaac Tang
Head of Technical Research and Product Development"When you are on a big fish, look at where it is going and understand the nature of the fight."
No matter how experienced an angler is, he or she needs to be blessed with good weather conditions and luck before there is even a chance of connecting with a good fish. However, one’s equipment needs to be ready to perform each time, every time, and that’s what Isaac Tang and the Technical Research and Product Development teams work hard to ensure. Isaac is an expert in jigging and popping, and has over 20 years of fishing experience, as well as a Bachelor’s Degree in Mechanical Engineering, to bring to bear when creating some of the best, most reliable tackle in the world.
Isaac loves the challenge of fishing, and of developing economically priced products that work, thus making the sport of angling affordable to everyone. In fact, SureCatch gear was behind one of his most memorable battles to date – a pitched 10-minute tussle against a huge 8 kg. Diamond Trevally off the coast of Pekan, Malaysia. So while the weather and Lady Luck may be factors that cannot be controlled, the reliability and quality of your gear certainly can, thanks to Isaac and his team at SureCatch.
Lee Shyue Feng
Product Development Manager"Indulge passionately in fishing, and cherish the entire process while not worrying about numbers."
What gets a fish to bite? This is what product development manager Lee Shyue Feng obsesses over everyday as one of the leading experts on lure design in the industry. Lee boasts of extensive experience in the fields of fishing expedition guidance, online selling and wholesaling of fishing tackle and equipment. Simply put, he knows what works, and he puts that knowledge to good use as a member of the Siow Chiang and SureCatch families.
Lee finds overwhelming satisfaction in his ability to develop fishing products that are of the highest quality, and yet are also eminently affordable. When SureCatch products dominate the market, he feels that his efforts and his passion for angling are more than amply rewarded. And as long as people continue to love the sport of fishing, you can be sure that Lee will continue to find new ways to get that trophy on your line.