It was the unmistakable hissing sound of the line peeling of a reel. The moment the fish stopped running, I tightened the drag and set the hook. The fish started to run again. Keeping my grip on it, I wondered what creature was fighting on the other end.
Remember the first fish that you caught? We sure did, and that’s why when we created SureCatch, we wanted to make sure that every fish you land is an exciting one.
At SureCatch, we believe that anyone should be able to enjoy the joy of fishing with their friends and family. To encourage for young anglers to develop their love for the sport, we introduce products at a more affordable price range without comprising on the product quality and functionality. For fishing hobbyists, we want to make it easier for them to get their tackle. From rods to lures, from hooks to reels, from tools to tackle bags, we’ve got them covered. SureCatch is your one-stop brand for getting all the fishing tackle you’ll need to get started on that activity that we all love.
So, the next time you get a nibble on your line, we invite you to expand your imagination and challenge yourself. When we ask “what’s biting?”, anything is possible.
SureCatch’s Journey
Back in 1977, one man had a vision to create a brand that was born in Singapore, but would eventually become an international player in the fishing tackle market. Over the years, that man – Mr Toh Lim Mok, the owner of Siow Chiang & Co – would seize opportunities to make his dream turn into reality.
Twenty years later, SureCatch was officially launched in 1997, under the guidance of Mr Toh Lim Mok, together with Mr Alex Toh and his team. The brand started off selling fishing reels and rods, before further branching into other types of terminal tackle and accessories. To date SureCatch offers more than 3,000 products to fit the diverse needs of fishermen.
In 2010, under the leadership of Ms Doris Toh, Group Managing Director of Siow Chiang, SureCatch has undergone a period of review and improvement. Through months of research and feedback from staff, customers and end users,we finally defined the SureCatch experience, one that captured the essence of fishing through the mystery of catch. The following year, we unveil to you our renewed identity.
As we work to create better products, we invite you to rethink what SureCatch means and hope you enjoy the “what’s biting” experience as much as we do. Because we understand that in fishing, the process is just as important as the result, and the mystery of the catch is what makes this sport so enjoyable.
