SureCatch World is one of Southeast Asia’s leading wholesalers and manufacturers of sports fishing tackle. Headquartered in Singapore, we have provided fishermen with choice fishing tackle brands and products for more than 50 years.

Founded in 1926, SureCatch World began importing and exporting toiletries, cosmetic, textiles and chinaware. The growth of the local recreational fishing scene in the 1950s led us to catch the next wave and focus our core business on trading sport fishing tackle. We later ventured into manufacturing with our acquisition of Anka Tackle Corporation, allowing us to customise products for the market needs of our partners and customers.

We have established offices in Penang, Peninsula Malaysia and Sarawak, East Malaysia, while working closely with our partners in Indonesia, Thailand, Hong Kong and Australia to further develop the markets in the Asia-Pacific region. Supported by manufacturing operations in Malaysia, China, South Korea and Taiwan, we currently export to more than 30 countries around the world.

We continue to fulfil our purpose of providing the best-in-class experience for fishermen, working with our partners to develop new brands and grow existing brands in new markets.

Since the introduction of our most successful brand, SureCatch in 1997, we have brought to market other quality brands such as ATC (2001), Tiburon (2006) and Zerek Innovation (2010).

For more information about SureCatch World, please visit us at
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